Haluk got his bachelor’s degree in Marketing at University of Akron in Ohio and completed his MBA at the University of Miami in Florida. In 1988, he started his marketing communications career at the research department of JWT in Istanbul where he also gained experience in account management. In 1991, he joined BBDO Turkey as the director of strategic planning and established Turkey’s first strategic planning company as a part of the same group. In 1998, his passion for training led him to Barcelona, Spain where he served as the Joint-head of Strategic Planning of BBDO University for two years. Since that time, he has become an ardent supporter of FC Barcelona and an official member of the club. Haluk also enjoyed a leadership role for the entire Turkish Advertising Community while he was elected as the President Of The Turkish Advertising Foundation between 2013 and 2015.
After a joyful 24 years at BBDO, Haluk fired up the entrepreneur in himself and in 2015, he started THAAT’S IT, a group of new generation companies providing training, brand consultancy and insight hunting services for its clients.
Besides his role at THAAT’S IT, Haluk is currently also busy with his academic roles as a Program Consultant at the Graduate School Of Brand Management at Istanbul Bilgi University and a lecturer at Izmir University Of Economics.