Research Methods

  • Big Data
  • Deep Data
  • Continuos Quantitative tracking
  • Ad Hoc Studies
  • Eye Tracker Studies
  • Shopper Studies
  • Neuroscience Studies
  • Brain Profiling Studies
  • Focus Group Discussions
  • In-depth Research and Observation
  • Ethnographic Research and Observation
  • Shopping Along
  • Metaphors Research - ZMET®